Domestic Drone Futures: Investments and Imaginations

Drone camera (Creative commons)

Dr Maximilian Jablonowski ( is a Lecturer in Cultural Studies at the University of Zurich; Dr Anna Jackman ( is a Lecturer in Political Geography at Royal Holloway, University of London.

This blog post relates to the Global Discourse article Anna Jackman and Maximilian Jablonowski: Investment in the imaginary

Setting the scene

On the evening of 1 December 2013, Amazon CEO Jeff Bezos presented on CBS a video advert for the company’s new project; named Prime Air, the venture promised the shipment of goods to customers via drones within thirty minutes. This announcement was likely the first discursive event of commercial drone use. While initially exposed to ridicule, Amazon’s plan went on to change how commercial drones, and in fact drones more widely, are publicly imagined. Since then, drones, or Unmanned Aerial Vehicles, have been increasingly re-imagined and re-spatialised from battlefield origins to their growing embrace as domestic actors transforming urban skies. If we are, as it is asserted, entering into a ‘drone age’ or ‘zeitgeist’, the aerial delivery drone is a key facet of this evolving drone imagination.

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